Logging in for a cause
Saritha Rai who is a columnist at Indian Express (She also writes for NYT) wrote about Ubuntu in her recent post titled Logging in for cause. In her column she writes how the community or social contacts help women escape poverty. Quoting from the column
"Leveraging networks such as Facebook and Twitter, Ubuntu recruits volunteers to coach the women, and help them in identifying new business ideas and develop products. The edgy green products they produce are then marketed around the world, again using social networks. Besides Bangalore, an Ubuntu chapter is operating in Cairo and others are starting in southern Africa. Volunteer-run chapters have come up in several cities like Delhi, Dubai and Dublin. The three Bangalore sites where Ubuntu works in are driven by the power of the social network. The Ubuntu website, Facebook and Twitter help recruit the volunteers who reach the poor women in their homes for advice and coaching. The volunteers get together on Facebook to discuss current initiatives, plan training programmes and post all happenings on Twitter."